44.65% of homes sold in Alicante are bought by a foreign national, paying around 60% more on average. In La Florida that buyer is typically domestic first-home buyers and long-term rental investors.
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La Florida is the steepest year-on-year rise in Alicante city from the lowest entry price: owners who bought before 2021 hold the biggest percentage gain here.
The average asking price across Florida – Ciudad de Asís stands at 2.240 €/m² and has moved +26,4 % over the past year (Fotocasa, August 2026). That is a starting reference, not what your particular home is worth: floor level, aspect, condition and views easily shift the figure by 20–25% either way.
What almost nobody tells you is the other half of the equation: who buys here. In this area the international buyer is typically domestic first-home buyers and long-term rental investors. That profile isn't comparing your home with your neighbour's — they're comparing it with what something similar costs back home. Which is why the price they will pay usually sits above the local average.
Across Alicante province the average is around 60 days, against roughly 93 nationally. But the timeline is set mainly by the asking price: a property priced correctly from day one moves far faster than one that starts high and gets corrected downwards.
A full renovation rarely pays for itself. Two or three specific fixes usually do, and which ones depends on the property. The report tells you which apply to yours and which aren't worth the money.
Municipal plusvalía tax, income tax on any gain, energy performance certificate, habitation certificate where applicable and mortgage cancellation if one remains. Our guide to selling costs and taxes breaks it down.
A 3% retention applies on the sale price as an advance against tax. We explain it in the non-resident guide and handle it with you.
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