Alicante and Benidorm property price observatory

Asking price by area

Area	Asking price	Annual change	Source and date
Playa de San Juan Playa de San Juan – El Cabo de las Huertas	3.697 €/m²	+2,9 %	Fotocasa, August 2026
Cabo de las Huertas Playa de San Juan – El Cabo de las Huertas	3.697 €/m²	+2,9 %	Fotocasa, August 2026
Benalúa Benalúa – Babel	2.917 €/m²	+24,2 %	Fotocasa, August 2026
La Florida Florida – Ciudad de Asís	2.240 €/m²	+26,4 %	Fotocasa, August 2026
Benidorm Benidorm (todas las zonas)	4.086 €/m²	+19,5 %	Fotocasa, August 2026
Villajoyosa Villajoyosa	No published figure	—	—
Calpe Calpe	4.873 €/m²	—	Fotocasa, May 2026

Average asking price for resale homes according to the Fotocasa property index. Asking price is what sellers want, not what buyers pay — and the gap between the two is exactly where money is made or lost on a sale.

The provincial context

44.65%

of homes sold in Alicante are bought by a foreign national — the highest share in Spain.

+60%

more is what the average international buyer spends compared with a Spanish buyer.

~70%

of those purchases are paid in cash, with no mortgage approval to wait for.

€309,748

median price on the Alicante coast — 46.6% above 2021.

Sources: Spanish Land Registrars and notaries (foreign purchases and payment method, 2026) · Fotocasa price index, August 2026 · transaction data, January 2026.

Three things worth understanding

The market is cooling, but prices are not falling. January 2026 saw 4,309 transactions in the province, 7.7% fewer than a year earlier. Fewer sales at sustained prices means how you go to market matters more than ever.
Resale dominates. 80.1% of transactions are second-hand homes. New build makes the headlines; the real market is the housing that already exists.
Alicante sells faster than the national average. Against roughly 93 days nationally, Alicante runs closer to 60. Even so, asking price determines that timeline more than any other factor.

How to read these numbers if you are selling

The price per square metre in your area is a starting point, not a valuation. Two flats in the same building can differ by 25% on floor level, aspect, condition, lift access or views. And none of those figures tells you the thing that matters most: what the highest-paying buyer would pay for your specific property — which in Alicante is a foreign buyer almost half the time.

Request the International Buyer Report → It's free and arrives within one working day.

Methodology

We take asking prices published by the main Spanish property indices and cross-check them against the deals we close and see closing in each area. We review this page every quarter and always show the date of each figure. Where no reliable public number exists for an area, we say so rather than estimate it.

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