Apartment in Centro Urbano, Villajoyosa

Between Benidorm and El Campello, La Vila keeps its fishing-town soul: a colourful historic quarter, wide sandy beaches and a strong wave of new-build development that has put it firmly on the investment map.

Area highlights

• A beachfront old town of brightly coloured houses, unique in the province
• Playa Centro: Blue Flag golden sand with a small-town promenade, never overcrowded
• Chocolate-making heritage (Valor) and a traditional fish auction at the port
• TRAM to Benidorm and Alicante, plus the area’s largest pipeline of coastal new builds

This property works out at ~€2,433/m² against an area average of €3,539/m² (idealista index, July 2026).

See the full area guide & prices →